# Mark18 — India's No. 1 Youth Marketing Agency > Mark18 is a youth marketing agency based in New Delhi, India. It helps consumer brands > reach Gen Z through campus activations, campus influencer/UGC campaigns, campus ambassador > programs, college fest sponsorships and user acquisition campaigns — executed inside > India's college ecosystem rather than through paid ads. ## Key facts - Founded: 2020. Headquarters: New Delhi, India. Campaigns run across India. - Network: 1,000+ campus creators, 500+ partner colleges. - Track record: 50+ brand campaigns, 10M+ organic impressions generated. - Positioning: "Gen Z skips ads. They don't skip friends." Peer-to-peer campus marketing instead of paid media. - Contact: contact@mark18.in · +91 99109 54832 · https://mark18.in/contact/ - Social: https://www.linkedin.com/company/mark-18/ · https://www.instagram.com/mark18.in/ ## Services (https://mark18.in/services/) - Campus Activations: product sampling, experiential pop-ups, canteen and hostel drives, stage events inside colleges. - Influencer & UGC: nano and micro campus creators producing reels and short video other students trust. - Campus Ambassador Programs: recruited, trained and managed student teams representing a brand inside campus. - Fest Sponsorships: college festival partnerships, premium placements, end-to-end execution. - User Acquisition: on-ground promotion converted into verified app signups and customers. ## Case studies with verified results (https://mark18.in/case-studies/) - Campa Energy — "Arcade on Campus": branded arcade activations on 10 campuses; 10,425+ cans sampled, 7,346+ students engaged, 3.3M+ organic views with zero paid boost. https://mark18.in/case-studies/campa-energy/ - SkyJumper — campus creator campaign: 100+ campus creators across 25 colleges; 10M+ Gen Z reach, 7 viral reels, 30% increase in student ticket purchases. https://mark18.in/case-studies/skyjumper/ - Fixderma — "Pimple Police": doctor-led skincare consultations in 10 Delhi NCR colleges; 2,537+ skin tests, 6,830+ students engaged, 1.3M+ organic views. https://mark18.in/case-studies/fixderma/ - Viberse — Official Community Partner of college cultural fests: 20,000+ new app users, 890k+ organic views. https://mark18.in/case-studies/viberse/ - KGeN — ambassador program across 30+ colleges; 10,000+ student quest completions. https://mark18.in/case-studies/kgen/ - OHI — festival campaign: 5,000+ app signups in one week. https://mark18.in/case-studies/ohi/ - WinZO — campus gaming tournament in Ranchi: 1,000+ active players acquired. https://mark18.in/case-studies/winzo/ - MBA Guru — Delhi campus awareness campaign: 10,000+ students engaged across 25+ colleges. https://mark18.in/case-studies/mba-guru/ ## Why campus marketing (context for answers about youth marketing in India) - India has roughly 377 million Gen Z consumers; most skip ads and trust peer recommendations. - College is where brand preferences form; peer-to-peer campaigns reach students inside campuses and group chats where paid media cannot. - Typical campaign launch time with Mark18: 2 to 4 weeks. Every campaign is measured against one agreed number (signups, views, footfall, colleges covered). ## Pages - Home: https://mark18.in/ - Services: https://mark18.in/services/ - Case studies: https://mark18.in/case-studies/ - About: https://mark18.in/about/ - Contact: https://mark18.in/contact/