Case study · College Activation
Arcade on campus
3.3M+
organic views, zero paid boost · for Campa Energy
10 campuses7,346+ students10,425+ cans
The challenge
Real sampling and real buzz with college students, not another stall students walk past.
What we did
Branded arcade game activations on 10 campuses. Students played, sampled and posted on their own feeds. The game gave them a reason to stay, the can gave them something to share.
The impact
10,425+
Cans distributed
7,346+
Students engaged
3.3M+
Organic views
54+
Reels created