Case study · College Activation
The Pimple Police campaign
2,537+
doctor-led skin tests on campus · for Fixderma
10 collegesDelhi NCR6,830+ students
The challenge
Genuine trial among students, in a category full of influencer noise and zero trust.
What we did
Doctor-led skincare consultations across 10 Delhi NCR colleges. Real advice first, products second. Trust did the marketing.
The impact
2,537+
Skin tests
6,830+
Students engaged
1.3M+
Organic views
394+
Stories posted