MARK18
Case study · User Acquisition

Official community partner of campus fests

20,000+

new users from college fests · for Viberse

Cultural festsMultiple colleges890k+ views
Viberse campaign photo 1Viberse campaign photo 2
The challenge

App adoption among Gen Z, fast, without burning money on ads students skip.

What we did

Viberse became the Official Community Partner of college cultural fests. Registration became part of the fest experience.

The impact
20,000+
New users
890k+
Organic views
14+
Reels created
Fests
Channel
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